Goal: Create a logo that represents the feng shui system, but not in the traditional Chinese aesthetic. The tagline for the company is “Optimize your spaces so you can thrive.”
Execution: Being an artist and art teacher, the owner of Optimize Spaces had a fairly firm grasp of the design that she wanted for the logo. She provided a sketch of the concept that she was envisioning (below). After collaborating on the concept, name, and overall goal of the logo, we decided to remove the yin-yang from the original idea, change the name from “Optimize Feng Shui” to “Optimize Spaces,” and use fonts that were modern and clean.