Tuesday, June 22, 2010

What is the meaning of this color?

One of my favorite topics in design school was color symbolism (most likely due to my psychology background).  Color symbolism takes into account what different colors represent.  For instance, the color black can represent evil or sadness and is the reason why black is often used during funerals.

When choosing colors for graphic design and markting purposes, it may be helpful to consult the Color Symbolism Chart below.  What are your branded colors saying about your company?

RED: excitement, energy, passion, desire, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence, aggression, all things intense and passionate

YELLOW: joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard

BLUE: peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, cold, technology, depression, appetite suppressant

ORANGE: energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant, demanding of attention

GREEN: nature, environment, healthy, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune

PURPLE: royalty, spirituality, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning

GRAY: security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical, old age, sadness, boring

BROWN: earth, hearth, home, outdoors, reliability, comfort, endurance, stability, simplicity, and comfort

WHITE: reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical, sterile

BLACK: power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger, underground, good technical color, mourning, death (Western cultures)


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