Friday, September 7, 2012

Case Study: Home Energy Resource Solutions Logo and Brand Design

Client: Home Energy Resource Solutions (HERS) is a family run, environmentally-friendly home improvement and energy savings start-up company. They are in fact a new company, but they have a long history dating back to 1978 when they started as a small window replacement company. As their replacement window company took off, they started to look into offering other home improvement services. Today, as HERS, they offer a wide variety of products and services that include their own custom manufactured replacement windows, siding, gutter protection, sunrooms, patio enclosures, roofing, decking, house insulation, energy savings, and more.

Goal: Create a fresh, modern, “green” logo for HERS that would communicate their services and their eco-friendly approach. In addition to the logo, design supporting branded materials including an Every Door Direct Mail mailer, a door hanger, an envelope, and a business card.

Execution: With direction from HERS’ owner, a logo was developed using a simple roofline silhouette, “step” down lettering for the company name, and the company tagline – using gray and four sequential shades of green.

Once the logo was complete, the next piece was the 8.5” x 11”, 2-sided Every Door Direct Mail mailer. This piece’s design was inspired by HERS’ newly designed website. A refreshing design of green and blue on the mailer, along with complimentary images, supports the company’s “green” look. The layout effectively highlights their special offer and lists their products and services. The mailer design was carried over to the 4.25” x 11” door hanger which presented the same content as the EDDM mailer. HERS’ marketing plan was to mail out the EDDM mailer and then follow up door-to-door to the same recipients with the door hanger.

To go along with HERS’ new look, we also created business card and envelope designs. The business card was given a rounded corner treatment to give it a bit of an edge.

Results: Emily Fogelman Designs was able to create and establish a powerful and effective brand for Home Energy Resource Solutions. The branding has been followed by an increase in new clients, as well as giving them an identity to successfully compete in the marketplace.

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