Execution: With direction from HERS’ owner, a logo was developed using a simple roofline silhouette, “step” down lettering for the company name, and the company tagline – using gray and four sequential shades of green.
To go along with HERS’ new look, we also created business card and envelope designs. The business card was given a rounded corner treatment to give it a bit of an edge.
Results: Emily Fogelman Designs was able to create and establish a powerful and effective brand for Home Energy Resource Solutions. The branding has been followed by an increase in new clients, as well as giving them an identity to successfully compete in the marketplace.